25 Best Sex Toys for Women of 2025, Tested and Reviewed
Whether you’re a beginner or an experienced folk looking to take your masturbation sessions to the next level, the Tenga Eggs are perfect. While the porous material can be tedious to clean, it felt great on the penis, and stroking it back and forth was delightful. In addition, the ABS plastic case was rugged, rendering the masturbator durable in the long run. Aside from the versatility, we loved the compact design (highlighted in the image above).
Often made of silicone sextoystoreshopping, stainless steel, or metal wholesale Adult toys, cock rings come in non-vibrating and vibrating models, many of which can be remote- and app-controlled, allowing for foreplay. Start with a simple silicone ring, lube up, and place the ring around a flaccid or semi-erect penis. The plug has a slender neck and tapered tip that make it easy to insert and remove. Plus, it comes with a pocket guide to anal play that explains the ins and outs of safe, comfy, and enjoyable anal sex. Frye-Nekrasova highly recommends the ArcWave Ion, a unique male masturbator that focuses on stimulating the frenulum (the highly sensitive vein on the underside of the penis shaft) with pulsating airwaves. “This offers a completely new world of stimulation that many male sex toy users are not used to because there’s no other product like it,” she says.
With water-based lube, this is never a concern no matter what material it’s made of. We love that it also comes with a Bluetooth app to customize vibration patterns, access remote controls, or play music. However, one reviewer notes that the name of the toy pops up on the list of available Bluetooth devices.
While in some cases, you get what you pay for, “there absolutely are sex toys for under $50 that are safe and well-made,” says Wright. Many of the budget-friendly options below are great for beginners, as luxury toys can have too many intimidating bells and whistles. The Ignite is a top suction dildo that comes highly recommended by O’Reilly.
The ABS Group was launched over 40 years ago by the Hemming family when they imported the UK’s very first vibrator, the Non-Doctor, into the country. This was the very first step on the incredible journey that began in a small lock-up in Leicester and now sees the hub of the company operate from a modern, bustling warehouse in Ringwood, Dorset. Some men even use this product for pleasure as they enjoy the sensation of water hitting their prostate.
Broadly speaking, you should avoid toys that are transparent or translucent as these tend to be made of materials you don’t want inside you, such as jelly or PVC. As you dive into this year’s best options, remember that exploring pleasure is a personal journey. Take your time, try new things, and don’t be afraid to step outside your comfort zone. Choosing the right toy is about finding what works for you—whether that’s enhanced technology, eco-friendly materials, or something simple and fun. Sex toys in 2025 aren’t just about new features—they’re about helping people connect with themselves and their partners in fresh, exciting ways.
“These companies have a huge variety of toys and also offer information and advice for different types of toys if you’re not sure what you’re looking for,” she says. User reviews mention the strength of orgasm this toy produces and the ‘ergonomic design’, while others mention its steep price and very large size. We selected the We-Vibe Sync as “Best Couples’ Sex Toy” based on its combination of unique design, range of settings Adult toys, two-year warranty, and Bluetooth capabilities. Like other Lovense toys, the Gush can be paired with the Lovense mobile app or a computer, where you can customize your settings.